Interviews of 20 - 30 minutes duration will be conducted using Zoom, Microsoft Teams, or Skype as participants prefer. An audio recording will be taken, transcribed and anonymised before analysis. The information gathered will be used to understand what kinds of things practitioners are currently doing or aspire to do, so will be analysed as part of a larger set of interviews to determine common themes.
We would like to interview practitioners from the United Kingdom, to understand what current User Research and UX design practice is in some key areas of the discovery process. The questions we have cover five main areas:
How does your team decide what the next piece of work is
- do you respond to a request from elsewhere?
- do you actively set goals of your own?
- do you specialise in one thing, that you attract new customers for?
How do you gather information about the problem
- What user research techniques do you use?
- Who do you involve?
- What do you do with the data?
Imagination and Alignment
How do you share your understanding of the research data
- How do you challenge stories?
- How much do you try to anticipate usability problems?
- If you spot a potential issue, what do you do?
How much discovery is enough
- What limits the time spent?
- Do you have structured questions / hypotheses?
- How do you judge the risk of stopping?
How do you make your early design choices
- How aware are you that you are making a choice?
- How do you capture the decisions you make?
- Who contributes to those decisions?
These are intended to be semi-structured interviews, so the topics discussed will be based on these five points but will respond to the conversation as it progresses.